Abba the Museum

ABBA The Museum wanted to create awareness and digital presence in China. This to enable engagement and interaction with Chinese tourist before, during and after their visit to the museum.

How to reach Chinese tourists?

To enable the museums engagement and interaction with the Chinese visiters we created solutions on:

WeChat, Weibo, Baidu and Mafengwo! Not following on what those names mean? Scroll down and find out!

Brand awareness

Weibo 新浪微博

Baidu 百度

Interaction

It’s a fact. The number of Chinese tourists continue to rise, and the Nordic countries are popular destinations to visit.

ABBA The Museum wanted to create awareness and digital presence in China. This to enable engagement and interaction with Chinese tourist before, during and after their visit to the museum. And it all started well! In January the traffic to the museums official website had increased with 30 000 unique visitors from China, compared to the same period the previous year.

Do you want to connect with digital China too?

We create great impact – for you…

…thanks to our expertise about the Chinese digital behavior and digital landscape.

Want to know how we can help you? Contact Jonathan or Filippa right away!

Jonathan

Filippa