Nordiska Kompaniet

Nordiska Kompaniet

Nordiska Kompaniet seek to attract more Chinese customers to their department stores

With digital presence on the major platforms in China, Nordiska Kompaniet reach Chinese customers throughout their digital customer journey.

Purpose

Our purpose is to create a long-term Chinese branding strategy to ensure that the brand’s communication is in line with its identity and increase awareness of Sweden’s iconic department store among Chinese customers. 

Channels

WeChat, Weibo, Dianping, .CN Website

Activity

We postion their brand in Chinese customers mind by on-going activity on their Chinese platforms. We create customized and attractive content across platforms, plan campaigns and follow up by analyzing data.

Result

The establishment on Chinese social media has contributed to an increased awareness of the department store. We reach out to Chinese travelers through their digital journey and capture Chinese as they search for information and upon arrival. 

Let´s work together!

At NBH, we value long-term relationships and with our expertise across marketing strategy, planning and digital marketing we can ensure strong brand presence for you in China. 

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