ABBA The Museum wanted to create awareness and digital presence in China. This to enable engagement and interaction with Chinese tourist before, during and after their visit to the museum.
How to reach Chinese tourists?
To enable the museums engagement and interaction with the Chinese visiters we created solutions on:
WeChat, Weibo, Baidu and Mafengwo! Not following on what those names mean? Scroll down and find out!
The official WeChat account functions as digital pocket guide and guide visitors through the museum and enable visitors to access important functions. It also informs visitors about opening hours, how to get there and additional activities offered on site.
On Weibo, guests can now upload and share info, pictures and videos from their visit. It is just a matter of time before you can spot Chinese visitors singing Dancing Queen on the stage as the 5th member.
Their Chinese website allows Chinese to find the website from their own search engine, Baidu. It also functions as a bridge to WeChat and Weibo with the use of QR code on the website.
On Mafengwo, we ensured that information about ABBA The Museum was accurate and in line with their communication towards visitors.
It’s a fact. The number of Chinese tourists continue to rise, and the Nordics countries are popular destinations to visit.
ABBA The Museum wanted to create awareness and digital presence in China. This to enable engagement and interaction with Chinese tourist before, during and after their visit to the museum. And it all started well! In January the traffic to the museums official website had increased with 30 000 unique visitors from China, compared to the same period the previous year!
ABBA The Museum is connected to digital China.
We create great impact – for you!
Det digitala landskapet i Kina skiljer sig från det vi är vana vid i väst något som är viktigt att tänka på när ni etablerar er på den kinesiska marknaden. På Nordic Business House har vi värdefull kännedom och kunskap om kinesernas onlinebeteende och navigering i det digitala landskapet.
På Nordic Business House är vi kinaexperter och vi vet hur ditt förtag på bästa sätt får genomslag på den kinesiska marknaden!
Är ni redo för Kina? Kontakta Jonathan eller Filippa på en gång!